Posts filed under: Business coaching

At the turn of the 21st century, babywearing was not part of mainstream American culture, but Susan Gmeiner (along with a handful of other entrepreneurs), was bringing the practice back into the light. ...
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Whether you call it a customer avatar or a customer persona, defining your audience matters. In order to market or even to communicate well as a business owner, it’s important you consider the person with whom you’ll communicate. Most business...
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This content was originally posted on WrapsodyBaby.com, a website and babywearing business formerly owned by the author. Showrooming: when a customer shops in a local store with the intent of purchasing a product elsewhere. It is particularly difficult for independent...
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This content was originally posted on WrapsodyBaby.com, a website and babywearing business formerly owned by the author. My photographer, Khadijah Cisse, is an insanely talented, clever, kind, giving woman. Each new edited photograph she sends me from our recent photoshoot...
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This content was originally posted on WrapsodyBaby.com, a website and babywearing business formerly owned by the author. The importance of color and branding In my business, color has always been at the forefront. Adding color to plain wraps in the...
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