A quality wholesale product catalog can offer a huge boost in sales. However, like any marketing materials, your wholesale catalog design is important in communicating with your customers. This document combines a product catalogue with an introduction for new retailers.
Take a look at this colorful wholesale catalog. It showcases each product category with simple, high-impact text and stunning lifestyle photos. It also lays out terms and conditions in addition to the company values.
A product catalog alone won’t showcase your product; for optimal results you’ll combine it with a line sheet, which I can also create for you. That said, a good catalog design will make an impression on your retail customers and their employees, keeping your product front-of-mind when they’re working the sales floor.
Skills showcased in this publication
- Graphic design
- Policies and procedures
Improve your retailer onboarding process with a quality wholesale catalog
Retailer onboarding, when you are selling a wholesale product to stores, is an important process. Laying out expectations (what they expect and what you expect) in the beginning is important. It’s also important to have a variety of tools your wholesale customers can use in understanding and promoting your product.
A visually impactful retail catalog, whether it is a digital or paper catalog, accomplishes a number of things. It is an easy-to-reference document with ordering policies, company values, and the resources you provide to your retailers.
Additionally, using lifestyle photos with bullet-point text that showcases the features and benefits of your products makes it easy for retailers and their sales staff to educate customers about your product.
A good wholesale catalog design communicates the voice of your brand and offers a strong sense of who you are and what kind of relationship you’ll offer your retailers. Pair it with a line sheet, product information cheat sheets, and one or two key support materials, and you’re ready to win with your new store account.
I can help you create all of this, as well as the processes and systems to ensure each new client onboarding is a smooth process that feels good to you both.
From helping you craft policies, to writing beautiful copy that sells, to graphic design, to strategies for finding and supporting retailers, I am there for you. Ready for your own high-value wholesale catalog design? Contact me to discuss your needs.